Account Based Marketing

Account Based Marketing (ABM) is a strategic approach that focuses on targeting high-value accounts with personalised and tailored marketing campaigns.

An Account Based Marketing (ABM) program is a strategic approach that focuses on identifying and targeting high-value accounts or clients with personalised marketing campaigns.

An ABM (Account Based Marketing) campaign is a targeted marketing strategy that focuses on building relationships and driving engagement with specific high-value accounts or clients.

Account based advertising (ABA) is a B2B marketing strategy that targets specific high-value accounts by tailoring personalised messages and content.

ABX, an acronym for Account Based Experience, is a form of account based marketing that strives to deliver a remarkable, personalised experience to decision makers from a priority account, drawing strategies and knowledge from UX and CX.

Marketing Qualified Accounts (MQAs) are businesses or organisations that have been identified as having a higher likelihood of becoming a client based on specific criteria.

When adopted for marketing, personalisation refers to the development of customised experiences for individual users.